BRAND STORY
Taco Mix was founded on a simple, powerful idea: to bring the vibrant, authenticflavors of Mexico to the heart of Harlem. Our mission is to serve up bold,authentic Mexican flavors with the energy of Harlem, crafting each taco withcare and passion. We believe in the power of real food, made with qualityingredients and time-honored recipes, to transport you straight to the bustlingstreets of Mexico, right here in our beloved neighborhood. From our sizzlinggrills to our hand-crafted salsas, every element of Taco Mix is infused with acommitment to genuine taste and an unwavering dedication to quality.More than just a place to grab a quick bite, Taco Mix is envisioned as awelcoming community hub. We see our restaurant as an extension of thevibrant Harlem spirit, a place where people from all walks of life can cometogether, share a meal, and connect. We're proud to be a neighborhood staple,a place where locals and visitors alike can experience not only exceptionaltacos but also the warmth and energy of our community. We believe infostering a space that's inclusive, joyful, and reliably delicious, where everycustomer feels like part of the Taco Mix family.So come join us at Taco Mix and taste the difference authenticity and passionmake. We invite you to experience the bold flavors, the vibrant energy, and thewelcoming spirit that defines us. Whether you're craving a classic taco, eagerto try our daily specials, or looking to cater your next event with a taste ofHarlem, Taco Mix is here to serve you. We're not just making tacos; we'rebuilding community, one delicious bite at a time.
Taco Mix crafts authentic tacos with
unlimited customization.
Brand Persona
Meet Hector
Male, 45 years of age
Income $150K
Lives in West Harlem, New York
Married, with two teenage children
Senior Project Manager at a tech company in Harlem
His career is demanding and fast-paced
Values efficiency, quality, and supporting local Harlem
Frequently orders lunch for himself and his team, andoccasionally arranges catering for office meetings.
Enjoys exploring Harlem's culinary scene and appreciatesauthentic, flavorful food, especially Mexican cuisine.
Uses online ordering and delivery apps for convenienceduring his busy workdays.
Follows local Harlem news and community groups onlineto stay connected to his neighborhood.
Has a Master's degree in Business Administration.
Enjoys grabbing coffee at a local Harlem cafe beforework and sometimes meets friends for dinner atneighborhood restaurants.
Brand TONE
Taco Mix blends authentic Mexican
flavors with Harlem’s local character,
creating a bold, flavorful experience
that reflects the neighborhood’s energy
and cultural richness.
Download case study

Want to work together?

If you like what you see and want to work together, get in touch!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.